Acrylic on canvas, 80 x 80 (cm), 31.5 x 31.5 (in), item 628586664418
In the fashion and ready-to-wear industry, I always found that Hermès was one of the brands that conveyed the much stronger image of luxury. So when Hermès started to announce their sales in newspapers, I thought that luxury, as a marketing concept, was becoming very cheap and lost its glamor. After some research, it seems that today even scientists have difficulties to define the exact notion of what luxury still means as since globalization emerged, luxury goods have been largely democratized to become mass products.
Acrylic on canvas, 80 x 80 (cm), 31.5 x 31.5 (in), item: 628586664401
With this artwork, I sow my first seed in the field of conceptual art by conveying social, philosophic or political ideas. The coffee beans (pepita) and logos symbolize Colombian “cafeteros” who work by the sweat of their brow to pick up each bean by hand but also the amount of coffee purchased at a better social price (pepita) that enables them to reach a higher standard of living.
Avec ce tableau, je sème ma première graine dans le domaine de l’art conceptuel en véhiculant des idées sociales, philosophiques ou politiques. Les grains de cafés (pepita) et logos symbolisent non seulement les producteurs qui travaillent à la sueur de leur front pour ramasser chaque grain à la main mais aussi le volume de café acheté à un prix (pepita) plus équitable pour leur offrir de meilleures conditions de vie.