Acrylic on canvas, 80 x 80 (cm), 31.5 x 31.5 (in), item 628586978614
Looking at this neat commercial spot from Migros (one of the largest supermarket chains in Switzerland), a detail grabbed my attention: I had to review the video twice because my unconscious was convinced that it saw the logo of a cow fitted with a gas mask. Funny coincidence, because associating milk as a "fresh product" is not very smart:
Acrylic on canvas, 80 x 80 (cm), 31.5 x 31.5 (in), item 628586978607
It's only around 5-7 years that children understand that sex is biologically determined. Previously, children believe that being a boy or a girl is determined by the social context and physical characteristics (appearance, toys, activities). Blue for boys, pink for girls: a gender identity stamped by a sexual labeling.
This artwork shows how a "sexual labeling" interferes in the sexual identity (symbolized by matches) and how it tends to loose its markers at adulthood: